Creativity

New media has played a vital role in fostering creativity all across the internet. It allows for users to create any video or idea imaginable and share it with the rest of the world. Sites like YouTube allow for this content to be spread, and that is directly seen when one views viral videos. Viral videos can range from ideas that were planned to complete accidents caught on tape, but the concept gives anything a chance to become "viral". Many users creatively make a web series, episodes of certain videos, blogs, and perform other unique stunts. New media has also allowed other websites to generate content and ideas, such as twitter. The concept of mentioning someone using an @ symbol was put into place because users just started doing it.  Twitters CEO Evan Williams even said “That one really took us by surprise” but since that moment the @ sign has been a vital feature of twitter. The same goes with the hashtag symbol # and how it is used, and now that is a wide spread phenomenon. New media has allowed for both users to create viral videos for themselves but also for users to shape the product they are using, and that wouldn't be possible without the use of the internet.

http://www.nytimes.com/2009/10/26/technology/internet/26twitter.html